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Protest the commodification of women in advertising
Kubatana.net
November 21, 2005

IT Resources, a company in Harare, has been placing advertisements in national newspapers with the headline - Virgins! Yebo! - together with an image of two men approaching a young woman. IT resources offer a sum of money for "virgin used laser toner cartridges".

In Zimbabwe

• we currently faces one of the highest HIV/AIDS infections;
• advocacy groups are working hard to reduce the cases of child abuse and rape;
• young girls are continually at risk from "sugar daddies".

This commodifying of women must stop.

Consider the following actions to protest this advert:

• Email IT Resources:
  sales@itresources.co.zw
• Telephone them:
  +263-4-255623/255637, +263-91-343239, +263-91-354371
• Write to them:
  No. 8 Penslade House, Cnr Jason Moyo Ave and Kaguvi Street, Harare, Zimbabwe
• Email some of the national newspapers to lodge your complaint:
  theherald@zimpapers.co.zw
  newseditor@standard.mweb.co.zw
  newsdesk@fingaz.co.zw
  newsdesk@zimind.mweb.co.zw
• Write to The Advertising Standards Authority:
  PO Box 1040, Harare, Zimbabwe

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