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of Reference - External Mid-Term Review of the Project "Inclusive
PPA-Business Model for Developing Underutilised Plants to Improve
Food Security in Zimbabwe"
Hilfswerk Austria International Zimbabwe (HWA Zimbabwe)
26 July 2013
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defines the Terms of Reference for the external mid-term review
of the project ‘Inclusive PPA-Business Model for Developing
Underutilised Plants to Improve Food Security in Zimbabwe’.
is an innovative approach to food security, funded by USAID and
EC for implementation through the partnership of HWA (Hilfswerk
Austria International Zimbabwe), BIZ (Bio-Innovation Zimbabwe),
and KAITE. It is running from October 2011 until December 2014,
and aims at commercialising various plant species (i.e. baobab and
marula) in dryland areas of Zimbabwe for the local and global food,
medicinal and cosmetics industry. It also looks at diversifying
agricultural activities with high value crops such as chillies,
rosella, cornflower or safflower. The goal is to create alternative
income opportunities for 4000 smallholder farmers in Natural Regions
4 and 5 of Zimbabwe.
objective is to contribute towards the sustainable reduction of
hunger and poverty in Zimbabwe through the increased production
and marketing of underutilised plants and high value crops.
objective of this project is to explore and demonstrate the potential
of underutilised crops to strengthen food security and livelihoods
for vulnerable households in regions 4 and 5 of Zimbabwe.
Result 1 - High
value and indigenous crops with commercial potential are identified:
As a lot is already known about high value crops, the identification
of the high value species with commercial potential can be done
relatively quickly. When it comes to the under-utilised species,
some more research is necessary. Having mapped the shortlisted species,
a preliminary attempt is made at identifying the steps required
to bring each species through to full commercialisation.
Result 2 -
Marketable products developed and launched from targeted species:
Building on the outputs of the short-listing exercise, a detailed
gap analysis is undertaken on each of the 10 shortlisted species
to identify the research and development gaps between what has currently
been done and what needs to be done in order to develop marketable
products. Once the research gaps have been filled, product development
work will take place in conjunction with relevant private sector
partners. Once the product development work is complete, the product
would then be launched on the market.
Result 3 - Enduring
commercial demand has been created for the identified species: The
market development process starts with an understanding of the market.
In conjunction with the process of identifying and developing links
to relevant market partners, there is a strong need to raise consumer
awareness about the products and their benefits. The final step
would then be to undertake a branding and product positioning exercise,
leading to the actual product launch on the market. Once the products
have been launched, follow-up sales support and advice will be given
to ensure that sales momentum continues to build.
Result 4 - Small-scale
producers are actively engaged in efficient and biodiversity-friendly
harvesting, production and processing of new crops from high value
and under-utilised species: Once the market opportunity starts to
emerge, the project will begin work with the minimum 4,000 households
who will become the eventual producers. Some of the training and
capacity-building will be generic, looking at broad conservation
agriculture techniques, as well as community organisational dynamics
and relevant topics of general importance (e.g. HIV awareness etc).
Result 5 - Knowledge
is collected and disseminated through appropriate fora: Particular
use will be made of virtual/electronic media (e.g. blog sites, You
tube sites, Facebook sites etc), but more conventional media will
also be used where appropriate. Finally, the knowledge will be disseminated
through relevant channels.
PDF of full information and application instructions
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