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Five helpful hints for advocacy initiatives
Don Cheadle and John Prendergast, Hyperion Press 2007
August 01, 2007

Extracted from: Not on Our Watch: The Mission to End Genocide in Darfur and Beyond

There are five elements we would recommend that you keep in mind when you are talking with elected officials or making presentations to interested citizens. For this purpose, we propose the "KIS" organizing framework:

  1. Keep It Simple: Focus on the basics of your message. Try your best to limit your pitch to three points. If you count more than three, you are officially out of control.
  2. Keep It Short: Policy makers and most of the public hate history lessons. They will stop listening and start daydreaming. Maintain your focus and keep it concise.
  3. Keep It Sound: Give a short overview and a clear list of what your audience or interlocutor can do.
  4. Keep It Smart: Keep the focus. Don't talk about oranges to the director of apples. Know your audience.
  5. Keep It Special: Tell an amazing and/or personal short story that everyone will remember to illustrate your point.

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