|
Back to Index
Five
helpful hints for advocacy initiatives
Don
Cheadle and John Prendergast, Hyperion
Press 2007
August 01, 2007
Extracted from: Not
on Our Watch: The Mission to End Genocide in Darfur and Beyond
There are five
elements we would recommend that you keep in mind when you are talking
with elected officials or making presentations to interested citizens.
For this purpose, we propose the "KIS" organizing framework:
- Keep It Simple:
Focus on the basics of your message. Try your best to limit your
pitch to three points. If you count more than three, you are officially
out of control.
- Keep It
Short: Policy makers and most of the public hate history lessons.
They will stop listening and start daydreaming. Maintain your
focus and keep it concise.
- Keep It
Sound: Give a short overview and a clear list of what your audience
or interlocutor can do.
- Keep It
Smart: Keep the focus. Don't talk about oranges to the director
of apples. Know your audience.
- Keep It
Special: Tell an amazing and/or personal short story that everyone
will remember to illustrate your point.
Please credit www.kubatana.net if you make use of material from this website.
This work is licensed under a Creative Commons License unless stated otherwise.
TOP
|
