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Just Add Consciousness: A Guide to Social Activism
Oxfam America
December 06, 2006

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Just Add Consciousness: A Guide to Social Activism provides some basic strategies for activism. Before using any of these strategies, be sure that your group/organization has already done some groundwork, including researching and educating yourselves on the issue; identifying key people and institutions you are aiming to influence; setting clear, focused, and realistic goals and objectives; and creating strategic alliances. If your group needs help with these initial stages, check out Alliance for Justice’s ( training and action guide Co/Motion Guide to Youth-Led Social Change.

Once you decide which activist strategies you will use to realize your goals, we suggest that you evaluate your progress as you proceed. Continuous evaluation will allow you to be more open to changing your strategies if you realize they are not working.

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