Back to Index
for Social Justice: Lessons from Social Movement Advocacy
Extracted from Advocacy for Social Justice: A Global Actions
and Reflection Guide
April 24, 2006
In any advocacy
effect, positive models of behaviour deserve to be followed. Kennard's
"ten ways to kill a movement" are reframed here as ten
positive, proactive steps that an organisation, coalition, or movement
and its leadership can take to build a movement.
where you come from, that you are part of something larger. Celebrate
your origins and roots.
- Listen to
the insights and experiences of people who are affected by the
issues and participate in the efforts. They are the real experts
- amplify their voices. Keep professional experts "on tap,
not on top."
- Keep balance
in your work and personal life. Work hard, yes. Meet responsibilities,
yes. Make an extra effort, yes. But also add humour and rest.
Avoid pessimism and martyrdom.
human frailty and accept it. Set the example by not holding yourself
- or others - to rigid or impossible standards that drain the
others by sharing responsibility, paying attention to others,
and encouraging those who make the extra effort. Give praise when
it is merited.
- Model behaviour,
or set a good example, by fostering co-operation, sharing information
with others, and encouraging others' leadership. Don't dominate.
Leave space for others to share their knowledge and skills.
- Insist on
a calm approach to solving problems. Set real deadlines. Avoid
a crisis mentality.
- Share credit
generously within the organisation, within the sector, and among
- Be equally
civil to those who share your views or tactics and those who do
not. Agree to disagree and do so without personalising disagreements.
that there are incremental steps in the advocacy journey. Celebrate
how far a group has come and what it means to the lives of people.
New experiences - like meeting with a bureaucrat, politician,
or editor - are as much a success as winning a favourable policy.
They build confidence and empowerment that, in many ways, are
the most profound and lasting changes. Savour them.
Please credit www.kubatana.net if you make use of material from this website.
This work is licensed under a Creative Commons License unless stated otherwise.