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New website launched aimed at curbing the risks of irregular migration
International Organisation for Migration (IOM)
February 17, 2006

Read IOM launches safe migration campaign

IOM-Harare has launched a new website as part of their Information Campaign on Safe Migration: www.SafeMigrationZimbabwe.com.

The nationwide Safe Journey Campaign aims to reach all potential migrants, ideally in their pre-decision stage of migration, to put them in the picture regarding what documentation is required and to raise awareness of the necessary considerations in all stages of migration.

The website will be the backbone of the campaign, containing all the information used in the campaign plus directives on where to go for more information. Given the comparatively low levels of access to the internet in Africa, the site is predominantly aimed at students and young professionals.

IOM-Zimbabwe launched a massive multi-media campaign, entitled the Safe Journey campaign, at the end of 2005. The aim is to reach all potential migrants and inform them of the dangers of irregular migration. HIV prevention is a very important component of the information.

The Safe Journey campaign will not only use this website, but television, film, radio, print, posters, billboards, brochures, a Passport to Safe Migration, bumper stickers and a musical album by top Zimbabwean singers and reproduced into cassettes for free distribution predominantly to truck drivers and residents of border towns.

Already the CD is receiving daily airplay and the singers have become vocal advocates of the project. The campaign is regularly covered in local, regional and international media; bumper stickers have been distributed in their thousands to truck drivers, the posters are being disseminated by NGOs and students, and a community campaign/travelling roadshow is poised to launch next week.

For more information contact:
Nicola Simmons, IOM-Zimbabwe Information and Communications Officer
Email: nsimmonds@iom.co.zw
Cell: +263-91-440 076

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