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Zimbabwe's Elections 2013 - Index of Articles
to enforce 75 percent local content policy
September 23, 2013
View this article
on the VOA News website
The government says it
will crack down on radio stations that do not implement its 75 percent
local content directive compelling more airplay for local artists.
Services Act of 2000 imposes a 75 percent local content clause
with the remaining 10 percent being dedicated to the region and
five percent to international content.
In its manifesto dubbed
'Taking Back The Economy, Indigenise, Empower, Develop and Create
Employment' Zanu-PF said the youths have benefited from the 75 percent
local content policy.
But there was a relaxation
on radio where local and international content received fair play.
Reads part of
Zanu PF's 2013 July election manifesto;
"An example of indigenisation is how the music in particular
but also the entertainment industry indigenised as a result of Zanu-PF's
progressive policy that requires that at least 75 percent of all
broadcasting content should be local.”
Information deputy minister
Supa Mandiwanzira told VOA his ministry will ensure that the law
is followed to the letter in the next five years.
Although most producers
in the entertainment industry welcome the move, they say the government
should also show its commitment by investing in the industry.
Music and film
producer Zenzele Ndebele, who is also the information director at
says as long as the quality of music and films in the country remain
low, people will continue to turn to foreign content for entertainment.
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