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Weekly Media Review 2011-8
The Media Monitoring Project Zimbabwe
Monday February 21st - Sunday February 27th 2011
March 04, 2011

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ZANU PF anti-sanctions campaign floods state media

A sustained campaign by ZANU PF and the public media to portray alleged Western sanctions against Zimbabwe as the greatest hindrance to the country's progress, exposed the extent of abuse of these media by the ZANU PF arm of government.

In an attempt to give this campaign a national appeal, the official papers carried misleading full-page advertisements inserted by ZANU PF but masquerading as a Zimbabwe government initiative, urging Zimbabweans from all walks of life to support it.

The adverts appeared for three days leading up to the launch of a "national anti-sanctions petition campaign" rally in Harare this week, which was beamed live on national television for approximately five hours.

President Mugabe delivered a 90-minute speech at the event, which echoed ZANU PF's election campaign propaganda.

Zimbabwe's most popular political party, the MDC-T, was accused of lobbying for the imposition of sanctions, which are allegedly bleeding the economy, hurting ordinary Zimbabweans and threatening the inclusive government. This was reflected in 68 stories the state media carried [ZBC (48) and official papers (20)].

Although the government media hinted that the two MDC formations were likely to boycott the event (The Herald, 2/3), they suffocated their reasons for doing so and discredited the move as an indication of their lack of commitment to the Global Political Agreement, which urges the three coalition parties to campaign against sanctions.

The private media quoted the two MDC formations expressing their reasons for the boycott. They viewed the event as a ZANU PF project, accused the party of insincerity and demanded an end to political violence and the release of detained political and human rights activists (NewsDay & New Zimbabwe.com, 2/3)

They also reported that ZANU PF supporters coerced people, especially Harare residents, to attend the event (Studio 7, NewsDay and Sokwanele.com, 1 & 2/3).

The private media also doubted whether the campaign would influence the West to change its perception of Zimbabwe (Studio 7, 1/3).

This was reflected in some of the 14 stories they carried.

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