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Newspapers
join Zimbabwe's growing 'luxury' list
Gibson Jonasi, The Zimbabwe Guardian (Formerly Talk Zimbabwe)
February 08, 2008
http://www.talkzimbabwe.com/news/117/ARTICLE/1566/2008-02-08.html
Harare —
For many Zimbabweans, buying a newspaper has become a luxury after
the country's papers slapped readers with another round of
swinging cover price hikes.
In what has been described
as the biggest increase in newspaper prices in the country's
history, a lot of readers will now have to either wait to read someone
else's copy, or do without altogether — a hard choice
in a country that prides itself as having among the highest literacy
rates on the continent.
The state media, publishing
under the Zimpapers stable, set the ball rolling when it announced
last Friday that the National Incomes and Pricing Commission (NIPC)
had approved increases in the cover prices of all its newspapers
and magazines with immediate effect.
In a statement, Zimpapers
group chief executive Justin Mutasa said there had been sharp increases
in the cost of almost all raw materials. "Newsprint, which
is the principal input, has risen from Z$1.2 billon - Z$4,3
billion a tonne, while the prices of film, plates, ink and other
inputs are also rising with inflation," he said.
Zimpapers thus increased
the price of all its publications, with its daily The Herald now
costing Z$3 million, up from Z$900 000. Its weekly, The Sunday Mail,
shot up to Z$4 million from Z$1, 2 million.
Last week The Zimbabwe
Guardian exclusively revealed that Zimpapers had sent an SOS to
independent media house, Zimind — publishers of weeklies The
Independent and The Standard — asking Zimind to bail them
out by loaning them newsprint in a desperate attempt to meet their
circulation.
Zimpapers is facing serious
operational problems blamed on alleged mismanagement and the country's
harsh economy. Last week it was printing only 15 000, eight-page
copies of The Herald instead of the normal 170 000 copies.
Not to be outdone, the
independent press also drastically raised prices. The Standard shot
up to Z$5,6 million from Z$I, 2 million, while its sister paper
The Zimbabwe Independent fetches Z$7, 2 million, up from Z$1.8 million.
The Financial Gazette
is pegged at Z$7,2 million compared to Z$1,8 million last week.
The increases are bad
news coming as they do ahead of the 29 March presidential and parliamentary
elections, as access to a vibrant media is seen as critical in helping
voters make informed decisions in a democratic society.
To add to the gloom is
the fact that Zimbabwe's media industry has been shrinking
over the years due to papers being banned (The Daily News and The
Tribune, for instance), while hopes are fast fading that Zimbabwe
will have a private daily paper before the elections as The Daily
News saga drags on.
For a Zimbabwean consumer
with bundles of bearer notes in his or her pocket the choice is
not easy. Basic commodities also shot up last week, with an egg
now Z$1million, cooking oil Z$45 million, bread Z$3,8 million while
beef requires about Z$20 million per kg.
Since one is unlikely
to enjoy reading on a rumbling stomach, it can only be assumed that
buying a newspaper is now lower down on many Zimbabweans'
list of priorities.
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