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Agriculture and food security
Media Monitoring Project Zimbabwe (MMPZ)
Weekly Media Update 2006-29
Monday July 17th 2006 - Sunday July 24th 2006

THE government media also avoided openly discussing the country’s precarious food security situation. For example, all eight stories the official papers carried on agricultural productivity dodged the subject.

Instead of holistically tracing the causes of the decline in food production in the past five years, they treated the problem as an emergent one. It was against this background that these papers singled out "power cuts" and "Quelea birds" as the major reasons why this season’s winter wheat targets will be missed (The Herald 21/7).

Other problems, such as the delayed payments of farmers by the Grain Marketing Board (GMB) and the serious shortages of fuel and agricultural inputs were mentioned in passing. Neither did any of the stories question government’s mismanagement of the sector. Instead, they glossed over poor grain deliveries to the GMB, which The Herald (17/7) supinely reported authorities as saying had doubled. No verification of the claims was made.

All ZBH’s 52 stories on agricultural productivity simply bombarded the public with routine official calls to farmers to fully use their land, the threat of Quelea birds and GMOs to the country’s food security, and mundane reports on the traditional leaders’ conference in Kariba at which government’s land reforms were praised. Notably, almost all these stories simply regurgitated official statements, which lacked any independent examination of the state of the country’s agricultural sector.

In fact, the national public broadcaster’s failure to frankly inform its audiences about the agricultural sector resulted in ZTV (21/7, 6pm & 8pm) claiming that chicken farmers were happy with land reforms while those quoted complained about threats of eviction by unnamed individuals and a lack of security of tenure.

No effort was made to identify the source of the threats.

The government media’s passive coverage of the farming sector was mirrored by their dependence on official voices. See Fig 1.

Fig 1. Voice distribution on ZBH

Govt

Alternative

Professional

Business

Farmer

Farmer organisations

Chiefs

Foreign

21

15

3

5

14

2

3

4


Notably, although the station quoted a significant number of alternative voices, they were mostly used to reinforce official statements.

The Mirror stable’s coverage of the topic reflected that of the government media.

However, the rest of the private media treated the matter differently. They did not simply rely on official positions to explain the state of the sector but balanced these with their own investigations and alternative views.

For example, the Gazette revealed that contrary to government’s upbeat projections on agricultural productivity, the trend was actually downward. To support this it cited statistics showing how harvests of such crops as wheat, grain and tobacco have plummeted over the years. In fact, the paper’s comment reported that the country needed "at least US$35million" for maize imports alone this year.

MDC agriculture secretary Renson Gasela concurred on Newzimbabwe.com (19/7).

As if to corroborate these reports, Zim Online (20/7) and Zimdaily.com (21/7) published a report by the Consortium for Southern Africa Food Security Emergency, noting that most families in rural Zimbabwe would require food assistance due to poor harvests and high levels of unemployment.

However, the private electronic media compromised their slant by failing to seek official comment as reflected in their narrow sourcing pattern.

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