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Statement
on the Broadcasting Services (Access to radio and television during
an Election) Regulations 2005
Media Monitoring
Project of Zimbabwe (MMPZ)
February 18, 2005
Read
the MMPZ's Media and the 2005 parliamentary election - Briefing
paper 1
The Media Monitoring
Project Zimbabwe (MMPZ) welcomes the gazetting on 16 February 2005
of regulations governing political parties’ access to the electronic
media during the forthcoming parliamentary election as a positive
development in election broadcasting in Zimbabwe. The test is whether
the regulations, which seek to accord contesting parties and their
candidates the right to convey their policies to the electorate
through the broadcast media, will be applied fairly.
For the first
time, election broadcasts in Zimbabwe are set to depart from the
tradition in which Zimbabwe Broadcast Holdings (ZBH) (then ZBC)
would set its own in-house regulations and implement them without
an independent body monitoring the fair application of the guidelines
or arbitrating on complaints from aggrieved parties.
Political parties
whose election material is rejected by the public broadcaster must
now be given reasons within 24 hours of the rejection and may appeal
to the Broadcasting Authority of Zimbabwe (BAZ) for redress.
However, MMPZ
notes with concern the fact that the Minister of State for Information
and Publicity in the President’s Office, Jonathan Moyo, a functionary
of one of the contesting parties (ZANU PF) set the regulations to
grant "equal opportunities" to political parties
to access the national broadcaster.
In addition
there does not appear to have been any consultation with other contesting
parties or media organsiations in coming up with the regulations.
While MMPZ in
principle welcomes the regulations they have come too late. For
example, Section 6 (4) of the regulations requires licensees to
"give the Authority [BAZ] a broadcast schedule for election
programmes and recording dates for all pre-recorded programmes for
its station at least fifteen (15) days before an election period."
The BSA defines the election period as the period "thirty-three
days before the polling day for the elections and ends at the close
of polling day or the last polling day." This means that
the election period begins on 26 February 2005. The Broadcasting
Services (Access to radio and television during an Election) Regulations
2005 gazetted on 16 February 2005 were gazetted 10 days before the
election period which makes it impossible for ZBH to fulfil this
requirement of the regulations. It remains unclear how this will
affect the broadcasting of election programmes.
The Minister
for Information or the BAZ must clarify the consequence of this
delay and what remedial action government intends to take.
The prohibitive
cost of advertising space has the potential to preclude political
parties or candidates with little financial resources. For example,
a political party will have to pay $226 million to secure one hour
of prime time advertising on ZTV and $84 million to secure one hour
of prime time advertising on Radio Zimbabwe.
MMPZ maintains
that the public broadcaster, a national resource funded by public
funds, should allocate a basic equal amount of free direct access
to political parties, which may then be supplemented by paid direct
access. Such excessive financial constraints placed upon parties
with limited financial resources may effectively subvert the intention
of granting equitable access to the electronic media.
Further, the
regulations give ZBH the discretion to reject an advertisement that
does not "meet the quality standards set by the licensee".
This may be manipulated to effectively bar some parties from accessing
the public broadcaster. To prevent this, MMPZ calls on ZBH to clarify
and widely publicise the "quality standards" according
to which it shall measure election broadcasts.
We applaud the
regulations for prohibiting ZBH from broadcasting "any election
programme that incites or perpetuates hatred against or vilifies
any group or person on the basis of their political affiliation."
In addition, the regulations oblige ZBH to ensure that all
"news and current affairs programmes relating to the election
are presented in a balanced, fair, complete and accurate manner."
This is no less than what is expected of the national public
broadcaster at all times.
MMPZ hopes that
ZBH, which in the past hasc violated its own rules on fair coverage
of political parties, will this time abide by the regulations and
that the BAZ will be fair and firm in monitoring their implementation.
Visit the MMPZ
fact sheet
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