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ZBH
license fees: A cause for concern
Combined Harare
Residents Association (CHRA)
March 12, 2009
The Combined
Harare Residents Association (CHRA) is deeply concerned by the exorbitant
license fees that have been pegged by the Zimbabwe Broadcasting
Holdings (ZBH) for the year 2009. ZBH, with the approval of the
Ministry of Information and Publicity has released a notice in terms
of section 38B (2) of the Broadcasting Services Act [Chapter 12:06]
citing the new Listeners' license fees where radio listeners
in the rural areas are expected to pay as much as US$10 (ZAR100)
while those in urban areas will be expected to part with US$20 (ZAR200)
per annum. Below is a summary of the notice released by ZBH.
(a) Listeners' licence
(sound-rural), US$10 (ZAR100);
(b) Listeners' licence
(sound-urban), US$20 (ZAR200);
(c) Listeners' licence
(sound and television), US$50 (ZAR500);
(d) Listeners' licence
(sound-business premises), US$50 (ZAR500);
(e) Listeners' licence
(television-business premises), US$100 (ZAR1000);
(f) Listeners' licence
(sound-private vehicle), US$30 (300);
(g) Listeners' licence
(sound-employer-owned vehicle), US$80 (ZAR800);
(h) Listeners'
licence (sound and television vehicle), US$100 (ZAR1000);
These license fees are
too high and they only serve to marginalise residents from getting
broadcasting services as they are beyond the affordability of many.
Other national broadcasters in the Southern Africa Region draw most
of their revenue from advertisers and this lightens the burden on
listeners and viewers. In South Africa, for example, the government
subsidises the costs of its national broadcaster, SABC and residents
only have to pay television license fees of ZAR225 per annum (while
in Zimbabwe residents have to pay a whopping ZAR500). Unlike ZBH,
SABC and other broadcasters rely on advertisers because they have
explored ways to improve the quality of their programmes in order
to attract advertisers. In Botswana, only broadcasters pay license
fees while viewers and listeners get these services for free.
This is not
so with the Zimbabwean national broadcaster, ZBH. The previous government
heavily polarized the programmes that were being aired both on radio
and television and turned the national broadcaster into a political
mouthpiece that focused on propagating State propaganda. The '100%
local content' campaign saw ZBH broadcasting stale programmes
of the liberation war struggle and political talk shows; a situation
that repelled many advertisers from conducting business transactions
with the national broadcaster and thereby depleting its revenue
base. Moreover, most of radio and television owners purchased satellite
decoders to get access to other broadcasters outside Zimbabwe. Thus
advertisers lost their market and cut their ties with ZBH.
CHRA feels that
ZBH should first conduct a market research to find out what residents
want on their television sets and revamp its programming in order
to attract and regain the confidence of advertisers so as to get
revenue. The license fees that are being charged by ZBH do not correspond
with the services that the national broadcaster is giving to residents.
For example, the issue of cholera has not been adequately covered
by ZBH (except for the adverts that are being flighted by UNICEF).
At one time, residents complained that the cholera statistics that
were being released by the national broadcaster were being censored
and that they did not reflect the true picture and the gravity of
the cholera crisis in Harare and the nation as a whole. ZBH has
not owned up to the residents in terms of providing quality entertainment
neither as most programmes are being repeated and they focus on
State propaganda.
It should be
noted that residents also have to deal with other utility bills
from the City Council, ZESA, Tel One and ZINWA. CHRA urges the inclusive
government to intervene in this situation where service providers
seek to clear their deficits by imposing exorbitant service charges
on residents. The Association is cognizant of the fact that the
government allowed the use of foreign currency in order to curb
inflation but there is a danger of the worsening of this situation
if service providers are allowed to charge residents anyhow. Taking
into consideration the fact that service providers like Tel One
are serving residents with bills that amount to as much as US$500
(ZAR5000), there is a possibility that an average resident would
have to budget for at least US$1000 (ZAR10 000) to pay utility bills
every month which is outside the income brackets of most people.
Moreover, residents in rural areas cannot afford to pay ZAR100 as
license fees as most of them do not have any formal sources of income.
CHRA urges other
Residents Associations around Zimbabwe and concerned stakeholders
to lobby for the provision of affordable services to residents.
CHRA will continue to advocate for good, transparent and accountable
governance as well as lobbying for the provision of quality and
affordable municipal (and other) services.
Visit the CHRA
fact
sheet
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