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Inzwa
listener survey
Fungai Machirori, Kubatana.net
October 2009
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View the Inzwa
pilot statistics summary here
Executive
Summary
With the use of mobile
phones for advocacy becoming a fast-growing phenomenon in human
rights work around the world, the Kubatana Trust of Zimbabwe implemented
a 3-month pilot project named Inzwa (Listen!). The guiding question
behind the project was:
What role can mobile
telephony play in information sharing and awareness raising in Zimbabwe?
This report serves as
a baseline of findings about listeners' responses to the project.
The first chapter introduces
Inzwa as well as the objectives of the study, while Chapter 2 contextualises
the significance of mobile phone communication in Zimbabwe against
the backdrop of the nations' political and economic history
and recent political developments. It also highlights the media
bias, due to political polarity, that is inherent within the news
media industry.
Chapter 3 sets out the
methodology used to conduct the survey while also highlighting the
shortcomings of the methods used to gather data.
In Chapter 4, both quantitative
and qualitative findings are shared and discussed as a general picture
of Inzwa's audience is drawn.
From listeners'
comments and suggestions, a set of recommendations is set out in
Chapter 5. These will help to guide future formats of Inzwa.
The evidence gathered
during this survey indicates that mobile telephony can indeed play
a significant role in information sharing and awareness raising
for a more vibrant and conscious Zimbabwe.
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This work is licensed under a Creative Commons License unless stated otherwise.
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