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Action scoops best voluntary services award
Action
September 01, 2009

Action Institute for Environment, Health and Development Communication scored a first to win the first prize under all voluntary organisations which exhibited in the Harare Agricultural Show held from 24-29 August 2009.

Action IEHDC received a Rothmans Floating Trophy for the Best Voluntary Services Display during the official opening of the Harare Agricultural Show on Friday 29 August 2009.

Action IEHDC, exhibited under the National AIDS Council (NAC) and Zimbabwe AIDS Network Harare Province banner in the Rajiv Gandi Hall, which saw 40 other AIDS service organisations participating in the same hall.

This year's Harare Agricultural Show ran under the theme "Zimbabwe Agricultural Show 99 and Still Going".

Until recently Action was a project under a non-governmental organisation called Zimbabwe Trust, but has since broken away to become a stand alone organisation under the name "Action IEHDC".

Action was established in 1987 as a result of the apparent need for information materials for children in the areas of health, development and environment issues. In view if the growing complexity of HIV and AIDS pandemic, Action IEHDC through its partnership with Soul City, Institute for Health and Development Communication, a South African based-NGO, is working on a multi-media campaign, which includes social mobilisation and advocacy activities to promote positive behaviour change in matters to do with health and social development. Action IEHDC currently produces multimedia products under "Action Pals" and "Action For Life" brands targeting both children and adults respectively.

Action IEHDC in partnership with Soul City, is currently spearheading an HIV prevention campaign in Zimbabwe entitled "OneLove", an initiative being run in nine other countries in Southern Africa. The OneLove Campaign is focusing on the reduction of Multiple and Concurrent Sexual Partnerships (MCPs) which have been identified as a key driver of HIV infection in Southern Africa. The overall goal of the campaign is to decrease new HIV infections.

Action IEHDC, in conjunction with the Ministry of Health and Child Welfare and the NAC launched the OneLove Campaign in Zimbabwe in June 2009. Action also displayed both "Action Pals" and "Action for Life" materials during the Harare Agriculture Show. Hundreds of people both children and adults visited the Action IEHDC show stand, whose attractions were mainly the latest "Action Pals 3 Tomorrow is Ours" booklet and OneLove materials.

Visit the Action fact sheet

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