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A
(week-long) trip to the shops
Riekje Pelgrim, Mail & Guardian
April 13, 2006
Cross-border
shoppers benefit Jo’burg, but they face many hurdles
Caroline* from
Harare comes to Jo’burg twice a month to shop. She does not like
the place, but needs to come here to support her family. "I
buy things here, so I can sell them in Zimbabwe," says Caroline,
who buys mostly industrial goods, such as rubber, for making couches.
Her reasons for coming to Johannesburg are a wider variety and lower
prices.
There are thousands
of so-called cross-border shoppers like Caroline who come to Jo’burg
every year. They buy fridges, televisions, computers, clothes, food,
household goods and personal care products. According to ComMark
Trust, which is dedicated to reducing poverty in Southern Africa,
cross-border shoppers spend an average of R9-billion annually.
But there are
many problems cross-border shoppers face in South Africa’s commercial
capital. "I don’t feel safe here," says Caroline. As a
result she stays in Jo’burg for as short a time as possible. "I
do not travel on the minibus taxis. I think they are dangerous,"
she says.
Instead, she
has struck up a deal with the driver of a meter taxi. "When
I arrive in Johannesburg, the taxi driver picks me up. He drives
me to all the places I need to go to buy my things. This takes the
whole day." By the time Caroline has finished her round of
the city, the total cost for transport is R600.
Cross-border
shoppers also battle to find accommodation that is suitable and
affordable. According to ComMark Trust’s recent report, Jo’burg
lacks the type of accommodation suited to these shoppers.
There are a
number of dormitory-style hostels, such as Braamie’s Lodge in Braamfontein,
but these are few and far between, and hotels like the Formula Inn
are unaffordable for most. What is needed to facilitate the large
number of shoppers is cheap, basic accommodation with sufficient
storage space.
"I share
a two-bedroom flat with 40 people," says Betty from Zimbabwe,
pulling up her nose. She pays R80 for a mattress on the floor in
the Park Station area. "The place is unhygienic. It is a health
hazard. People actually get sick from just staying there."
But Betty, who has been coming to shop in Jo’burg for fours years
on a regular basis, has no alternative. "I would like to stay
in a nice clean place with maybe one or two other people, but I
cannot afford it."
Those who do
not have contacts or the funds to rent a flat choose to camp out.
According to a security guard at Park Station, as many as 500 people
spend the night there. They are not permitted to sleep at the station,
so people sit with their goods, pretending to be waiting for the
bus. The ComMark Trust report says some people live like this for
up to a week.
Cross-border
shoppers also indicate that there is a general fear of personal
security in the city. Not knowing their way around, travelling on
taxis, hearing stories about violent crime and an abundance of guns
all add to a feeling of insecurity. Particularly stressful for shoppers
is the fact that many travel with large amounts of money. As foreigners,
they are not allowed to open bank accounts in South Africa, and
travelling with cash makes them vulnerable to theft.
"If I could
just open an account here, I would feel better," says Horace
from Blantyre, Malawi, who comes to Jo’burg on a monthly basis.
Horace and his friend Rafick are taking home 15 satellite dishes
they bought for R800 each and can sell for about R1 400. And money
needed for accommodation, food and transport and the two have walked
around Jo’burg with a minimum of R15 000 in cash. "A bank account
here would really make a difference," says Horace. "Then
I would just transfer the money from Malawi and I would not have
to walk around with it."
The City of
Johannesburg is concerned about the difficulties that cross-border
shoppers face. "We have been looking into cross-border shopping
for about three years now," says Hapiloe Sello, Marketing manager
of Johannesburg Tourism Company (JTC). The labours of JTC’s lengthy
investigation will be revealed at the end of May, with the opening
of the cross-border shopping information centre at Park Station.
"We are
in the process of recruiting people to staff the information centre,"
says Sello. "We want people to able to provide information
in the languages that the cross-border shoppers speak, for instance,
Shona, Ndebele and ideally, even Portuguese." The information
centre – with opening hours from 6am to 10pm – will be easily accessible
and provide information about accommodation, safety, retail centres
and transport.
Part of the
information centre will be a cross-border shopping map, highlighting
the "beaten track", as Sello puts it. "We want people
to see where they can do their shopping."
A particular
issue ComMark Trust and the City of Johannesburg are looking into
is that of VAT return. Surprisingly, most cross-border travellers
do not claim VAT for the items they have bought in Jo’burg. Many
are not aware that they have the right to claim back the 14% VAT
paid on all new items for which they can show receipts. "This
is the first time I have ever heard about it," says Chanetse
from Zimbabwe, who comes to Jo’burg every three months. ComMark
Trust says the ignorance surrounding VAT returns is widespread.
Most cross-border
shoppers, however, are prevented from claiming VAT by practical
circumstances. "My bus will leave at around five o’clock in
the afternoon. By the time we get to the border with Zimbabwe, the
VAT office will be closed," says Betty. Others indicate that
the queues are simply too long.
In addition,
buses and trains have a schedule to keep to.
ComMark Trust
says an estimated R215-million in VAT is left unclaimed on a yearly
basis. Niel Fraser, partner in Urban Inc, an urban consultancy aimed
at the revitalisation and regeneration of the inner city of Jo’burg,
says the city is losing out. "If people claimed their VAT and
got money back, they could spend this money again."
JTC is looking
into the possibility of setting up a VAT return office in Jo’burg.
"We are talking to revenue to explore the options," says
Sello.
A relatively
simple solution would be to set up a VAT refund office at Park Station,
similar to the one that exists in Sandton City. Cross-border shoppers
would thus be able to have some of the paperwork that is involved
in VAT return claims pre-processed on location, making the procedure
at various border posts quicker and more straightforward.
*Only first
names have been used as people asked that their full names not be
disclosed.
Shoppers
stats
- Most cross-border
shoppers come from Zimbabwe and Mozambique. Large numbers also
come from Swaziland, Botswana and Lesotho.
- The majority
come to Jo’burg twice a month.
- The average
length of each stay is one to three nights.
- Accommodation
used by cross-border shoppers varies from hotels, B&Bs and
dormitories to staying at Park Station. Many also stay with friends
and family.
- High crime
rates and a lack of suitable storage are the main concerns for
cross-border shoppers.
- For most,
cross-border shopping is the main source of income.
Source: ComMark
Trust
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