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Voting intentions in Zimbabwe: A margin of terror
Afrobarometer
August 30, 2012

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Intermittently over the past decade, researchers have taken the political pulse of the general public in Zimbabwe. Public opinion surveys provide information on what ordinary citizens are thinking about the issues of the day. Among the most anticipated survey results are expressed party preferences and voting intentions. At any given time, Zimbabweans are understandably eager to know how their fellow citizens would vote "if an election were held tomorrow."

A debate has arisen, however, about the reliability of survey research under conditions of widespread political violence. Skeptics are right to ask whether citizens feel free enough to offer honest answers to sensitive survey questions if, by so doing, they risk losing life, limb or property. In the memorable words of the late Masipula Sithole, a "margin of terror" can distort the profile of public opinion.

Concerns on this score surfaced in reaction to a report entitled Political Change and New Politics in Zimbabwe issued by Freedom House on August 20, 2012. The report used survey data gathered in June 2012 to indicate that "if a presidential election were held tomorrow," Robert Mugabe, the candidate of the Zimbabwe National Union Patriotic Front (ZANU-PF), would garner 31 percent of the votes as compared to 19 percent for Morgan Tsvangirai, the candidate of the Movement for Democratic Change-Tsvangirai (MDC-T).

This result represented a profound reversal of fortunes for both parties. It was met by a prompt and carefully worded response from MDC-T:

"We note that a lot of people interviewed refused to disclose their political preferences. This is obviously for fear of intimidation and the violence they have been subjected to by ZANU-PF and its military junta. The margin of terror fundamentally impugns the conclusion that can be derived from this report" (www.mdc.co.zw, Aug 22, 2012).

The present briefing paper offers an alternative account of current voting intentions in Zimbabwe. The analysis rests on data from the latest Afrobarometer survey of July.

We make four points. First, using a standard survey question, we show that the preferences of the electorate are evenly split between the two main political parties. Second, we justify this result in terms of the relative accuracy of our survey methodology. Third, we move beyond mere description of voting intentions to test explanations, including the margin of terror. Finally, recognizing that many survey respondents refuse to answer, we estimate how these "reticent" voters might actually vote, thus allowing us to speculatively revise observed survey results by taking political fear into account.

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