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U.S. Ambassador engages Zim youth online
US Embassy

August 31, 2011

On August 31, Ambassador Charles A. Ray took the U.S. Embassy's Youth Dialogue initiative into the wide, enthusiastic world of Zimbabwe's Facebook fans in the Embassy's first AmbChat. For one hour over a pizza lunch, Ambassador Ray "chatted" on the Embassy's Facebook Wall about 'Zim Youth Making a Difference.' The Embassy's Public Affairs Section set up two threads of discussion on their FB Wall - one for youth and one for '26 years of age and up.' The discussion generated over 250 comments, while over 200 new fans joined the already 2,500+ fans following the page each day.

FB users from as far away as Bindura, Kwekwe and Mutare joined Harare and Bulawayo fans in telling Ambassador Ray about the many positive and ambitious activities they are doing to build their communities. Malony Marekwa in Plumtree wrote, "i m aged 19 nd ws a volunteer peer educator 4 restless dvpnt in plumtree, the youth over ther a havin problems in acces gd medical facilities due 2 lack of fundin 4 e local clinics." Penelope Malunga, a student at Harare Institute of Technology, works with SAYWHAT (Students And Youth Working on reproductive Health Action Team). Penelope wrote, "SAYWHAT envisions a gender just nation with youths who are empowered and know their sexual reproductive health rights."

Ambassador Ray stated he appreciated learning first-hand what youth are doing today and giving encouragement and advice on how they can make a difference at both the grassroots and national level. He advised the young people take up the policy discussion at the national level while contributing to their communities through local, self-organized projects. Ray also recommended that youth turn to local corporations for support by reminding them that young people are important "valued customers" in their community.

Nanchie PrimroseManyalo responded, "I could not agree more, ambassador ray, sometimes change starts with an individual, small steps like being environmentally conscious, picking up litter, helping one child on a street by sharing one's lunch with him/he, being a role model...etc. One of my philosophies is that we should be the change we want to see, one act of kindness makes a difference and the best way to find yourself is to lose yourself in service of others!"

The Embassy intends to hold regular AmbChats on Facebook in the coming year to meet the growing demand for direct, online interaction from technology-savvy Zimbabweans

Zimbabwe is a country with great potential for rapid internet and social media expansion. internetworldstats.com reported in June 2011 that nearly 1.5 million Zimbabweans (11.8% of the population) are internet users. According to the Zimbabwe Advertising Research Foundation (ZARF), 24 % of urban adults have access to the Internet and 83% of them use it at least once a week. Zimbabwe's largest cell phone service provider, Econet, launched Zimbabwe's first 3G wireless broadband cell phone service in 2010, allowing the 86% of Zimbabweans with cell phones to access the internet and social media that way. Currently over 30% of Econet's subscribers (1.8 million people) are now using this service.

It is unclear how many Facebook users are in Zimbabwe; although Facebook is by far the most popular social media site in the country, according to the quarterly Zimbabwe advertising industry. There are several Zimbabwean Facebook pages with more than 10,000 fans; Prime Minister Morgan Tsvangirai's official page has over 64,000 fans but is not active. Most good journalists and media leaders use Facebook as a means of sharing and verifying fast breaking information. News of "kingmaker" General Solomon Mujuru's death in a fire August 15 broke on Facebook.

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