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Zim musicians and actors resort to ‘pirating’
their own work
Moyo, SW Radio Africa
October 31, 2013
and filmmakers say they have been forced to think outside the box
in order to survive in the country’s increasingly competitive
creative arts sector.
musician Tendai Tazvivinga Dembo, the son of singing legend Leornard
Dembo, this includes musicians ‘pirating’ their own
SW Radio Africa’s Big Picture programme, Dembo said the reason
is partly to do with recording and distribution companies not doing
much to market and expose artistes to wider audiences.
“Many upcoming musicians are now pirating their music because
that is the only way they can push the volumes of their music and
the duty of recording studios to market us as musicians, but they
don’t do this effectively. They may do this for the first
2-3 months and then sit on your project.
can you get known by listeners if your music is not out there? So
musicians get a copy of their music then duplicate it and sell it
on the streets or during live shows,” Dembo added.
and actor Lloyd Kurima, better known as ‘Mabla 10’,
said as an artist it is important for him to stand out and be visible
in the industry if he is to survive.
Some of these
strategies include screening their films from televisions balanced
on top of their cars at bus terminuses during peak hours.
he also doubles as a coordinator at prominent musician Jah Prayzah’s
shows, which means that he can sell some of his DVDs at these shows.
cast popular celebrities in my productions, for example in my upcoming
comedy Bag Rabvaruka 3, which should be out anytime from next week,
I have enlisted WinkyD, sungura maestro Alick Macheso and Jah Prayzah.
We also work with shop owners who advertise in our series,”
Both Dembo and
Kurima revealed that to counter piracy, artistes are also selling
their CDs and DVDs at the same prices.
at the end of the day, there is no point in having your $5 musical
CD sitting on a shop shelf while vendors are selling copies at $1
each. So some musicians find it is better to reproduce and sell
at that price too because that will bring in an income, and the
much-needed publicity,” Dembo told SW Radio Africa’s
Big Picture programme.
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