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Artists Association launched
AfricanColours - email@example.com
November 02, 2004
Artists Association recently celebrated its arrival on the Zimbabwean
arts arena in style when it unveiled a visual arts exhibition and
launch ceremony in Harare on 28 September at KwaMambo Gallery in
Deputy Director of the National Arts Council of Zimbabwe and guest
of honour for the evening hailed the emergence of an organization
of great span and encouraged it to go out and multiply its membership
as well as its strategies for the benefit of Zimbabwean arts and
Reminding the guests
about the importance and purpose of exhibitions he said: ‘Exhibitions
are one of the marketing strategies artists have to undertake to
showcase their talents and products to both local and international
arts enthusiasts. Exhibitions afford the artists the opportunity
to show to the outside world what the arts are really doing in Zimbabwe.
Such strategies should be able to sell the arts to the world and
help make Zimbabwean arts have a mark on the international scene".
The arts administrator
admitted that Zimbabweans had not yet come out of their cocoons
to support local visual arts and at the same time, he encouraged
the Association to initiate ideas that attracted home grown support
as en extension to the burgeoning international markets.
"We really do mourn
the lack of appreciation of local arts by Zimbabweans themselves.
AfricanColours Artists Association should be able to come out with
strategies that will result in the locals appreciating local art,
participate in such exhibitions and the resultant effect being a
greater consumption of our creative art by local population.
"We should seriously
take our arts as an industry, an industry on the same platform like
the traditionally respected formal sector. This way, the Association
should be able to undertake studies to map out ways in which Zimbabwean
artists can win the support of its people to appreciate our arts.
The realization of the
AfrianColours Artists Association has created verve among local
visual artists most of whom will expect it to bring sanity in the
Zimbabwean visual arts and also provide inspiration within and outside
its membership circle. Among its immediate tasks would be, as pointed
out by Elvas Mari, "to go round the country and build a solid
union or association for visual artists". "At the moment
we do not have a viable union for the visual arts like other forms
of the arts like music, literary and performing arts".
Keddy Tandi founding
member of the association and advocate of new thinking in local
contemporary creativity commented on the launch: "This is
a great idea for Zimbabwean arts. We must work hard to further build
a stronger foundation for the future. We must never allow the AfricanColours
Artists Association to die, it must be the rock that we will build
many dreams for Zimbabwean arts and culture".
Elvas Mari said the
National Arts Council of Zimbabwe will always find reason to encourage
visual artists to come together and form associations, especially
those "that will champion the cause for their members".
He wished to see the Association removing obstacles currently haunting
the visual arts industry in marketing the arts internationally.
"The lack of an
association for the arts had worked against the development of this
form of arts although great strides have been taken to market our
products outside the country, usually on an individual basis. It
concerns us that the visual artists out there continue to be reaped
by unscrupulous middlemen who buy their artifacts at a very low
price and resell the same at a high profit", he commented.
"To date we continue
to hear the problems visual artists continue to have outside the
country, especially in the developed world. The products of our
artists' creative minds have been copied by unscrupulous individuals
who have gone to the extent of acquiring copyright for such designs,
which originates here in Zimbabwe. We feel something urgent needs
to be done to this. What it entails is that at the end of the day,
our visual artifacts will not be able to find market in those countries
as we will be accused of infringing on the creative rights of those
people yet the opposite is true", he lamented.
His hinted that some
of the best ways to break barriers in marketing art products was
the creation of strategies for the products at an association level
for the benefit of members and the economy.
visual arts industry still clogged with diverse challenges, AfricancColours
Artists Association should be the ideal vehicle to muster support
among Zimbabwean artists and move with tangible long term results.
Its needs to engage immediately a membership recruitment drive and
the unification of visual artists.
For more information
contact Zodwa Juma at firstname.lastname@example.org
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